The price ladder

A price ladder drops a listing’s price on its own, a little at a time, until it sells or hits a floor you set. It’s the closest thing CellerHub has to a “drop $2 every 4 days” setting.

Setting one on a listing

Open a listing’s detail view and find its Price ladder section. Three fields:

• Drop by — a dollar amount, not a percentage. This is a fixed amount taken off the price each time, e.g. 2.00.
• Every (days) — how many days to wait between drops. At least 1.
• Never below — the floor. The ladder will never take the price below this, no matter how long it runs.

Press Start (or Update, if a ladder is already running) to save it. Stop turns it off.

Setting a ladder doesn’t change the price right away — nothing happens on the channel until the first scheduled drop.

How it behaves

A few rules that are easy to assume differently, so worth stating exactly:

• The first drop waits a full interval, just like every later one. If you set a 4-day interval, the price doesn’t drop the moment you save — it waits 4 days for the first drop too.
• A drop that would go past the floor lands exactly on the floor instead — never below it, and it never gets skipped either.
• A listing already at or under its floor is left alone. The ladder only ever lowers a price; it will never raise one back up to the floor.
• A listing that isn’t live doesn’t step. If a listing ends, gets unpublished, or is part of a variant group, its ladder pauses. If it comes back (a relist, for example), the ladder catches up and steps right away rather than waiting out another full interval.

Seeing what a ladder is doing

On the Listings page, a listing with a ladder running shows a small badge next to its price:

• Stepping — shows the next drop date, the next price, and the floor.
• At floor — it’s reached its floor and stopped.
• Paused — the ladder would run, but the listing isn’t currently live.

A Laddering filter and a count in the toolbar let you see everything currently laddering at a glance. The product page’s Info tab shows the same status, per channel, under the Price field.

Account-wide defaults

A channel account can also carry its own default ladder, so you don’t have to set one on every listing by hand. Unlike a listing’s own ladder, the account default is expressed as percentages — a drop of a percent of the current price, and a floor set as your recorded cost plus a markup percentage.

Because that floor is calculated from cost, a product with no cost recorded gets no account-level ladder — there’s nothing to build a floor from, so CellerHub leaves it alone rather than guess. Record a cost on the product to bring it under the account default (or set a ladder on the listing directly, which doesn’t need a cost).

A listing’s own ladder, once set, always overrides the account default for that listing.

Bulk: Liquidate

To put several listings on a ladder at once, see Liquidate.